I design digital experiences for users humans that are simple, useful and usable. My decisions are purpose-driven, based on user empathy and the impact on business goals.
Connecting fitness enthusiasts with friends for 'virtual' workouts where social interaction is limited.
Assessing TD Canada Trust’s banking website and Interac e-Transfer flow for redesign opportunities.
Engaging busy, work-from-home individuals with recreational sports to make social connections.
I’m a passionate User Experience Designer who made a pivot into UX/UI Design. I reviously in a product strategy role. I felt complacent, and therefore, I stepped outside of my comfort zone to enter the tech industry.
I've always been keen on working in the tech industry, but wasn't confident to take that risk. However, being complacent forced me to step outside my comfort zone.
Now, I leverage my past experiences working with clients and businesses to venture into the design world. This field is an outlet to express my creativity, learn new concepts, while asking the why's and how's to validate my design decisions.
I love meeting new people who share the same interests! Please reach out if you’d like to have a coffee chat to talk about anything, be it design, sports, or your favourite movie!