Overview

I participated in a five-day design sprint, following the Design Sprint process, with three other designers to collaborate on a digital solution. theScore, a digital media company, presented an opportunity to connect individuals, especially those working from home, through recreational sports. We designed REConnect, a mobile app that enables users to register for organized sports leagues to connect with one another.

Role

UX Designer

Scope

Design Sprint

Timeline

5-Days

Tools
Icon1

Map

Background

Even in the remote, work-from-home environment we all find ourselves living in, there is an opportunity to connect individuals and communities through recreational sports. 

"How can we leverage technology to create a sense of community and belonging through recreational sports?"

Existing Apps

We explored existing digital apps used for social connection and/or recreational sports. However, we wondered: what could be improved or enhanced?

image-113-1
BeJoin

A sporting social app that displays local groups, and casual sporting activities & events [2]

spr-1
Sporty

A sporting app to find nearby people for casual pick-up sports [3]

mee-1
Meetup

An app to organize in-person and virtual events for people with similar interests [4]

Journey Map

We intended on designing a digital solution that is useful as life returns to normalcy, where many busy adults will likely continue to work from home. Therefore, we produced a journey map to illustrate the steps that are taken until this demographic reaches their goal: to socially connect through recreational sports.

Journey-Map-REConnect

User Interviews

Based on our research, we wanted to identify a targeted solution that could be designed. Having conducted phone interviews with three adults familiar with recreational sports, we synthesized our findings into three themes.

REConnect-Themes-SVG-1

Narrowing Our Focus

After taking a closer look at our interview themes, it was apparent that our interviewees wanted a solution for organized recreational sports. We then crafted HMW questions to narrow in on the focus, and decided on the one that best represented our insights.

"How might we provide busy adults a simple way to fit organized recreational sports into their schedule in order to stay physically active and socially connected?

Sketch

Persona & Experience Map

From our insights, we created a persona that highlighted the main goal and pain point, and used this to design an experience map to visualize how they would currently connect to others through organized, recreational sports. It is when the persona feels overwhelmed where an opportunity for a digital solution arises.

RC-Persona-PNGx3
Experience-Map-1

Task Flow

With an opportunity point identified in the experience map, we designed a task flow diagram based on a busy adult who wants to register for an organized recreational sports league to stay connected with others.

Task-Flowv2

Inspiration to Sketches

Before we began sketching, we gathered inspiration from existing app layouts, recreational sports websites and content found on Dribbble. Each member individually sketched variations of app screens following the task flow.

Inspiration

Decide

Combining Sketches

Using a combination of our sketches, we moved forward with these screens to be used for our wireframes. The flow takes the user through a sign-up, joining a sports league team as an individual, and inviting a friend to join.

Sketches-1

Design Guidelines

We were also provided with brand colour & type guidelines to follow and our screens must be WCAG 2.0 Level AA Compliant (colour contrast = 4.5 : 1).

Guidelines

Prototype

REConnect

Our digital solution, which incorporates recreational sports + social connection, is REConnect. This app allows our target user to look for and sign up to organized, recreational sports leagues to connect with their friends.

REConnect-1

Test

User Testing

We took our interactive prototype and conducted usability testing with three users. We received important feedback for iterations, which were made before we presented this solution to theScore.

Key Learnings

With time constraints existing for this sprint, I believe my biggest takeaway was my ability to effectively collaborate with other UX designers towards a common goal. Additionally, I also acquired some important key learnings.

1. Time is of the Essence: I learned that time management is important when a user-centred solution is to be completed in a matter of days, especially with research, prototyping and testing.

2. Team Decisions are Key: I learned that it is crucial that decisions are mutually agreed by all designers, as the created solution/feature may impact an existing app's success or failure.

3. User Testing is a Must: I learned that usability testing to obtain feedback can lead to important iterations, which are important to keep the end-solution with the user needs in mind.

Copyright1-2
Email1